Website Marketing Audit

Understand what prevents your website from supporting sales. I will audit your offer, structure and user journey, then turn the findings into prioritised recommendations.

Who this service is for

Visitors do not understand your offer

I will review the opening section, arguments and terms. I will show where visitors lack information to make a choice.

You need clarity before a redesign

I will examine current issues before a major update. This will help distinguish necessary changes from subjective preferences.

Advertising results are hard to interpret

I will compare available data with landing page content. Possible causes that need testing will be labelled as hypotheses.

You want to identify form friction

I will check fields, guidance and the submission journey. The review will identify obstacles in key scenarios.

You need priorities rather than a wish list

I will prepare recommendations with explanations and priorities. The plan will reflect your website goals and available resources.

What is included

Goals and context
We will collect website goals, constraints and existing materials. We will agree on the audit questions and any data access needed.
Offer analysis
I will check how clearly the website explains your offer and terms. I will highlight places where visitors need more detail.
Structure and content review
I will review section order, headings and content coverage. I will identify gaps, repetition and barriers to understanding.
User journey review
I will follow the main visitor paths from arrival to enquiry. I will check action visibility, navigation and form requirements.
Mobile journey checks
I will review key pages on small screens. I will note readability, navigation and interaction issues.
Available analytics review
I will examine the analytics data you provide. Observations and hypotheses will be distinguished from proven causes.
Report and change priorities
I will prepare a report explaining issues and the recommended order of changes. Recommendations will reflect your goals and resources.

Selected projects

Design and development from my portfolio, shaped around different business needs.

Related services for your project

How the process works

We agree on the brief and deliverables first, then work through the project step by step.
01
Review the starting point
We will collect website goals, constraints and existing materials. We will agree on the audit questions and any data access needed.
02
Set priorities
I will review section order, headings and content coverage. I will identify gaps, repetition and barriers to understanding.
03
Follow the agreed plan
I will review key pages on small screens. I will note readability, navigation and interaction issues.
04
Check the outcome
I will prepare a report explaining issues and the recommended order of changes. Recommendations will reflect your goals and resources.

Questions before we start

What is included, how pricing and timing are agreed, and what I need from you.

Where do we start?

We start by discussing your goals, audience and expected outcome. We will review existing materials and agree on the scope of website marketing audit your project needs.

What is included in the price?

We agree on the scope before work starts: goals and context, offer analysis, structure and content review, user journey review, mobile journey checks, available analytics review, report and change priorities. Pricing: quoted after reviewing the scope. The final quote is confirmed after reviewing the scope, materials and required integrations.

What determines the timeline?

Timing: agreed after defining the changes. The schedule depends on the number of pages or tasks, content readiness and feedback. We will agree on milestones and review points before starting.

How do we review the outcome?

I share work in progress and review it against the agreed brief. The final review will include a review of obstacles in the customer journey and findings illustrated with examples.

What do you need from me?

Prepare your website address, business goals, questions about the current version and available analytics. At our first meeting, we will identify what is ready and what needs to be added.

Useful articles and case studies

Articles on design, development and promotion from my blog.

Let's discuss your project

Tell me what you want to launch or improve. We will discuss website marketing audit, the scope you need and the next step.
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