Website promotion

Bring relevant visitors to your website and understand what happens after the click. I will prepare a promotion plan around your offer, landing pages and available analytics.

Who this service is for

You have traffic but cannot assess its value

We will first define goals and review available analytics. Observed results will be separated from assumptions about their causes.

Your channels operate separately

We will connect channels through a shared offer and measurement approach. Each source will have a defined role in the plan.

Promotion priorities are unclear

We will prioritise tasks by importance and website readiness. Each step will have a clear question to test.

Landing pages are not ready for ads

I will check page content, forms and the enquiry journey. Landing page issues will be addressed in the plan before expanding promotion.

You need to allocate budget thoughtfully

We will compare goals with your resources and existing data. Channel budgets and implementation will be agreed separately.

What is included

Starting point audit
I will review the website, existing channels and available data. We will record the starting point and unanswered questions.
Offer and audience research
I will examine your offer and why different audiences choose it. This will connect promotion with specific business needs.
Landing page review
I will check whether pages meet visitor expectations. I will identify obstacles worth addressing before increasing traffic.
Channel selection and priorities
We will compare channels against your goals, resources and website readiness. We will agree on a sequence of work.
Tasks and hypotheses
I will prepare a task list and testable hypotheses. Each will have an intended action and a method of evaluation.
Goals and reporting
We will define goals, available metrics and a regular review format. Decisions will use data while accounting for measurement limits.
Next steps
We will bring the agreed next actions into one plan. Channel implementation, budgets and other specialists' involvement will be scoped separately.

Selected projects

Design and development from my portfolio, shaped around different business needs.

Related services for your project

How the process works

We agree on the brief and deliverables first, then work through the project step by step.
01
Review the starting point
I will review the website, existing channels and available data. We will record the starting point and unanswered questions.
02
Set priorities
I will check whether pages meet visitor expectations. I will identify obstacles worth addressing before increasing traffic.
03
Follow the agreed plan
I will prepare a task list and testable hypotheses. Each will have an intended action and a method of evaluation.
04
Check the outcome
We will bring the agreed next actions into one plan. Channel implementation, budgets and other specialists' involvement will be scoped separately.

Questions before we start

What is included, how pricing and timing are agreed, and what I need from you.

Where do we start?

We start by discussing your goals, audience and expected outcome. We will review existing materials and agree on the scope of website promotion your project needs.

What is included in the price?

We agree on the scope before work starts: starting point audit, offer and audience research, landing page review, channel selection and priorities, tasks and hypotheses, goals and reporting, next steps. Pricing: quoted after reviewing your needs. The final quote is confirmed after reviewing the scope, materials and required integrations.

What determines the timeline?

Timing: agreed after defining the changes. The schedule depends on the number of pages or tasks, content readiness and feedback. We will agree on milestones and review points before starting.

How do we review the outcome?

I share work in progress and review it against the agreed brief. The final review will include clear promotion goals and channel priorities.

What do you need from me?

Prepare your website address, audience description, current channels and available reports. At our first meeting, we will identify what is ready and what needs to be added.

Useful articles and case studies

Articles on design, development and promotion from my blog.

Let's discuss your project

Tell me what you want to launch or improve. We will discuss website promotion, the scope you need and the next step.
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